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Brand identity

Brands you remember.

Marks, colour and type in one system.

Start a projectWhat we build

Concept Identity system for a new label

What we build.

A brand is the set of choices that makes you recognisable when your name is not visible. We start from what makes you different, turn it into a mark, colour and type that work at every size, and give you the rules to use them without us.

  • Positioning

    What you stand for, who for, and how you sound — written down in one page.

  • Logo and symbol

    A wordmark and a symbol that work from a favicon to a billboard.

  • Colour and typography

    An accessible palette and type system built for screens first.

  • Brand applications

    Social templates, app icon, slides, business cards — the things you will use in month one.

  • Motion and sound cues

    How the brand moves on screen: logo animation, transitions and timing.

  • Brand guidelines

    A clear guide and an asset library, so anyone on your team can use the brand correctly.

How it works.

  1. 01

    Find the idea

    Workshops and research to agree the one thing the brand must say.

  2. 02

    Explore directions

    Two or three distinct routes, shown in real applications, not on a blank page.

  3. 03

    Refine one

    We develop the chosen route into a complete, tested system.

  4. 04

    Roll it out

    Guidelines, files and templates, and help applying it to your website and product.

Every project follows the same five stages with weekly demos. See the full process

Tools we trust.

Proven, widely used technology — chosen for your product, documented, and in accounts you own.

Design
FigmaAdobe IllustratorGlyphs for custom lettering
Motion
After EffectsLottieRive
Delivery
SVG, PNG and PDF asset kitsweb guidelines pageFigma library

Typical timeline

3–6 weeks

A full identity with guidelines is usually 4–6 weeks; a logo refresh can be faster.

  1. Week 1Workshop and positioning
  2. Week 2Two or three directions
  3. Weeks 3–4Refine and test the system
  4. Final weekGuidelines and asset kit

Ways to engage

  • Fixed-scope projectWe scope it together, you get a fixed quote and timeline, and we ship it in weekly milestones.Fixed quote after a free scoping call
  • Design or build sprintOne to three weeks, one goal. You leave with a working prototype or a shipped feature.Fixed quote after a free scoping call

Every quote is fixed before work starts.

Related concept work.

All Brand identity concepts

Common questions.

How many logo options will we see?

Two or three distinct directions, each shown in real use. Fewer, better-developed options lead to a better decision than twenty sketches.

Do we own the logo?

Yes. On final payment you own all rights to the identity and receive every source file.

Can you apply the brand to our website and product?

Yes — that is where most identity work proves itself, and we design and build both.

Do you check trademarks?

We do a basic visual search, but a legal trademark search should be done by a specialist before you register.