Concept projectA self-initiated brief, not client work. Product names are fictional.
Halde · Studio website and identity
Book a class in three taps.
A brand and website for an independent Pilates studio, with a class schedule you can book from in three taps.
The challenge
Independent studios compete with big chains on the one screen that matters: the schedule. Most send people to a third-party booking page that looks nothing like the studio and asks for an account first.
Goals
- Designed so a new visitor can find a class and book it in three taps.
- Designed to feel like the studio itself: calm, warm and unhurried.
- Built so the studio can update classes, teachers and prices without a developer.
Approach.
- 01
Schedule on the home page
This week’s classes are the second thing you see, filtered by level and time of day.
- 02
An identity from the room
The mark is drawn from the arc of a reformer spring; colours come from the studio’s clay walls and oak floor.
- 03
Booking without leaving
The booking provider sits behind a native-feeling sheet in the site’s own design.
What we built.
A brand identity, a fast website with schedule, teachers, pricing and journal pages, and an embedded booking flow styled to match.
Move slowly.
Get strong.
Small Pilates classes on reformers and mats, in a quiet room above the canal.
First class: 50% offToday · 18:30–19:20
Reformer Foundations
with Mira · Beginner
Your first class
Grip socks required. We have some at the desk.
Book for €14Times & prices a plain sans
Concept screens, designed and built in HTML and CSS. All names, figures and data shown are fictional.
Design decisions.
Slow motion
Transitions are long and soft. Nothing bounces. The site should breathe the way a class does.
Serif for warmth
A soft serif for headlines and a plain sans for times and prices keeps the schedule easy to scan.
Times, not dates
People think “tomorrow at seven”, so the schedule leads with day names and times.
How it would ship.
The plan we would run for a project like this, with a demo every week.
- Week 1Studio visit, positioning, brand directions
- Weeks 2–3Identity system, website design
- Weeks 3–6Build, CMS, booking integration
- Week 7Content, launch, handover
Stack
- Astro
- Sanity
- booking provider API
- Vercel
- Figma
Deliverables
- Brand identity
- Website design and build
- Class schedule with booking
- CMS and handover
- Social templates
- Signage files